Licensing is only part of the decision
Dynamics 365 Sales has role and edition choices alongside other Microsoft business applications. Compare the complete operating scope: licensing, administration, integrations and future changes.
Dynamics 365 Sales alternative
Run your sales process on a CRM foundation you control.
Evaluate an owned CRM for the sales workflow you actually use, while planning the Microsoft integrations and business applications that must stay connected.
MIT open source
1,928 stars on GitHub
50+ pluginsA Dynamics migration must account for the Microsoft dependencies.
Every change touches a wider Microsoft architecture
If your CRM depends on Dataverse, Power Automate and custom plug-ins, replacement is an architecture decision. Open Mercato offers a TypeScript application foundation; the migration plan must account for those dependencies.
Preserve relationships and daily workflows
Map Accounts, Contacts, Leads, Opportunities, custom tables, activities, owners and security roles. Rehearse the relationships and daily workflow with a representative sample before committing to the cutover.
Customer records, sales pipelines and order workflows.
Linked customer records
Link companies and people to deals, addresses, notes and activities. Extend the records with fields that describe your business.
Configurable sales stages
Configure stages and track deal value, probability, expected close and ownership in board or list views.
Quotes, orders and shipments
Use the sales and catalog modules for quotes, orders, products, payments and shipment records. Implement the handoffs and provider connections your process needs.
Custom entities and workflows
Extend the TypeScript application with your own entities, modules and workflows. Assess Dataverse relationships, Power Automate flows, plug-ins, Outlook and Business Central connections as explicit migration work.
Feature by feature
Familiar CRM essentials. A foundation you can own.
Green checks show available capabilities in the stated scope. Arrows identify implementation work, including the specialist features your team may need to retain.
| What your team gets | BUILT FOR YOUR WORKFLOWOpen MercatoCore CRM + configurable modules | Dynamics 365 SalesCloud Sales plans |
|---|---|---|
| Where Open Mercato adds control | ||
| Run on your own infrastructure | ✓ | ×Separate on-premises scope |
| Application core under an MIT licence | ✓ | ×Commercial licence |
| No per-user core licence fee for self-hosting | ✓Hosting and services extra | ×Commercial licence / hosted service |
| Capabilities available in both | ||
| Company and contact records | ✓ | ✓ |
| Deals and sales pipelines | ✓ | ✓ |
| Notes and activities | ✓ | ✓ |
| Custom fields | ✓ | ✓Edition / plan scope applies |
| Business-specific automation | ✓Configure the workflow engine | ✓Capabilities vary by edition |
| Implementation and scope | ||
| Microsoft 365 and Power Platform connections | ↗Assess and connect required services | ✓Within product / plan scope |
| Your custom migration and data mapping | ↗Scoped pilot and validation | ↗Export and integration work |
Available in the stated scope Not included in this model Requires implementation
This comparison uses Dynamics 365 Sales cloud. Microsoft also offers on-premises deployment rights and products; those are a separate scope. Business Central, Finance, Field Service and Copilot are not implied replacements.
Reviewed 12 November 2026. Sources: Dynamics 365 Sales product documentation · Open Mercato core · Customer records
Explore implementation and commercial details
| What matters | Dynamics 365 Sales | Open Mercato |
|---|---|---|
| Customer records | Dynamics 365 Sales provides CRM records and sales processes. | Companies, people, deals, notes and activities in the core application. |
| Customization | Cloud Sales plans. Existing configurations need a capability review. | Custom fields, entities and TypeScript modules; implementation scoped to the workflow. |
| Operational handoff | Review the modules and connected systems used after a sale. | Sales and catalog modules provide a starting point for quotes, orders and shipment records. |
| Hosting and cost | Commercial plans; check the edition and hosting model. | MIT-licensed core; hosting, implementation, maintenance and third-party usage budgeted separately. |
| Migration detail | Dataverse relationships, power automate flows, plug-ins, outlook and business central connections. | Keep source identifiers, verify relationships and rebuild required behavior in a tested pilot. |
Explore Open Mercato CRM
Test the foundation with one real workflow.
Explore customer records, deals, custom fields and configurable workflows in Open Mercato CRM. Then bring an example from Dynamics 365 Sales: one account, its related records and the next operational step your team needs.
Explore Open Mercato CRM ↗
A Dynamics 365 Sales migration plan for records, relationships and workflows.
Map the records and relationships
Inventory Accounts, Contacts, Leads, Opportunities, custom tables, activities, owners and security roles. Keep original identifiers and agree how each record maps to the new application.
Audit the behaviors you depend on
Review Dataverse relationships, Power Automate flows, plug-ins, Outlook and Business Central connections. Decide what to retain, integrate or reimplement and agree acceptance criteria.
Rehearse with one team
Load a representative sample, validate permissions and relationships, and test a real customer journey from first activity to the operational handoff.
Reconcile, train and cut over
Compare record counts and key totals, retain an accessible archive where needed, handle final changes and agree rollback, training and support ownership.
Questions before you take the next step.
When is Open Mercato a good Dynamics 365 Sales alternative?
When you need an owned, extensible CRM and operational application, and have a team or partner to implement and run it. Dynamics 365 Sales can remain the better fit when its ready-to-use managed experience already matches your requirements.
Will all our Dynamics 365 Sales features transfer?
No automatic feature transfer is assumed. Review Dataverse relationships, Power Automate flows, plug-ins, Outlook and Business Central connections. The core provides CRM and sales modules; specialized capabilities require configuration, integrations or development.
How should we compare the cost?
Compare the same scope over the same period: current subscriptions and administration versus implementation, migration, hosting, maintenance, support and provider usage. The MIT core has no licence charge; a production service still has costs.
Can we keep part of our current stack?
Yes, a phased architecture can be scoped. Define the system of record for each entity, the synchronization rules and failure handling, then validate them before moving users.
Bring the workflow that makes you question Dynamics 365 Sales.
Start with your record map, required integrations and the three changes that would make the biggest difference to your team.
Discuss your Dynamics 365 Sales migration
Talk through your process, integrations and implementation needs with the Open Mercato team.