Custom CRM development

Build a custom CRM on working customer and sales modules.

Start with customer records, deal pipelines, permissions and a modular application core. Put your delivery effort into the workflows, screens and integrations that make your business work.

MIT open source1,928 stars on GitHub50+ plugins

Scope the build and the team who will maintain it.

The estimate starts with platform plumbing

Authentication, permissions, CRUD screens and common customer records take time to build. Reuse the Open Mercato foundation and make the business-specific scope visible in the estimate.

The prototype misses the difficult cases

Permissions, data migration, integrations and exception handling determine whether the CRM works in production. Put representative transactions and acceptance tests into the pilot.

The original developer becomes the operating plan

Buyers worry about maintenance and continuity. Agree source ownership, documentation, deployment access and support responsibilities as delivery milestones.

Reuse the CRM, permissions and application infrastructure.

Core CRM behavior

Reuse people, companies, deals, notes and activity workflows.

Application infrastructure

Build on authentication, organization scope, feature permissions and a consistent data-access architecture.

Custom business behavior

Create entities, screens, integrations and automation around your operating process.

Engineering continuity

Use a public TypeScript foundation with documented module conventions and a network of implementation partners.

Feature by feature

Put the first sprint into your business workflow.

Compare the starting points before custom development begins. Open Mercato brings working business modules and application foundations into the project.

What your team getsSTART WITH THE CORE READYOpen MercatoReady modules + an extensible coreBuild from scratchBlank application, before development
Where Open Mercato adds control
Company and contact management✓×Build required
Deal pipeline and stages✓×Build required
Notes and customer activities✓×Build required
Quotes and sales orders✓×Build required
Authentication and role permissions✓×Build or integrate
Organization-scoped data access✓×Build required
Custom-field and entity extension framework✓×Build required
Workflow engine and module conventions✓×Build or integrate
Capabilities available in both
Choose your deployment infrastructure✓✓
Develop business-specific screens and rules✓Custom development✓Custom development
Available in the stated scope Not included in this model Requires implementation

Comparison of starting points: a cross means the blank application does not include that capability yet. Both approaches involve development, integration, testing and ongoing operation.

Reviewed 12 November 2026. Sources: Open Mercato framework and licence · Open Mercato core · Customer records

Explore implementation and commercial details
What mattersDelivery questionOpen Mercato
Customer modelWhich relationships and records are already covered?Companies, people and deals provide a starting model to extend.
Business rulesWhat needs configuration and what needs development?List required fields, workflows, screens and integrations explicitly.
MigrationHow will history and relationships be validated?Agree source mapping, sample imports and reconciliation criteria.
Production readinessWho is responsible for hosting, access and recovery?Assign those responsibilities and test the operating procedures.
HandoverCan another team maintain the system later?Deliver source, documentation, deployment access and a support agreement.
Covo · custom application on Open Mercato

See how a team extended the foundation into a distinct product.

Covo's team built a travel wallet, eSIM lifecycle and operator back office on Open Mercato. The case shows how domain-specific records and workflows can be delivered on the same application foundation.

Read the Covo story ↗
See how a team extended the foundation into a distinct product.

Turn a broad CRM request into a testable delivery scope.

  1. Map the work

    Describe users, records, decisions and handoffs. Bring examples of the cases the current tools handle poorly.

  2. Define the first release

    Agree the core workflows, data model, integrations and measurable acceptance criteria.

  3. Build with real users

    Configure and extend the foundation, rehearse imports and test a complete workflow with representative data.

  4. Deliver the operating model

    Document deployment, support and maintenance responsibilities. Train the team and agree the next release priorities.

Questions before you take the next step.

Who builds the custom CRM?

Your internal engineering team or an Open Mercato implementation partner. The partner directory includes agencies offering consulting, custom development, integration and migration services.

How much does a custom CRM cost?

The main variables are business rules, integrations, migration, user interfaces and ongoing support. Scope a first release and compare proposals against the same acceptance criteria.

Who owns the code?

The Open Mercato core is MIT licensed. Confirm ownership and access for project-specific code, infrastructure, accounts and third-party components in the agreement with your delivery team.

Can AI build the whole application for us?

AI-assisted development can work within the framework's conventions. Production delivery still needs requirements, review, testing, migration validation and an accountable operating team.

Bring three workflows worth building around.

We can help you find a delivery partner and shape a first release with clear outcomes, integrations and acceptance criteria.

Scope your CRM project

Talk through your process, integrations and implementation needs with the Open Mercato team.